OVERVIEW: The Client needed to increase sales with lowered cost on them, as well as to improve communications with customers, including the move from traditional sales channels to web and e-commerce. In order to improve the process, the client was interested in solving the problem of intelligent product selection from a catalog in an online e-commerce platform.

SOLUTION: An advanced solution module, based on a decision tree mechanism, was suggested and in the subsequent implemented on the corporate website - an expert system for the selection of the products by criteria. The solution improves and supports the sales process both on the company's and customer's sides, reduces costs of sales and automates inefficient parts of the previous sales process.

TECH STACK: MS .NET, Optimizely (Episerver), Epi Forms, JavaScript.